Five years after its first incarnation, the Syngenta Business Institute, currently under way at the Graylin Conference Center in Winston-Salem, N.C., continues to offer one of the industry’s most unique learning opportunities for golf course superintendents.
Part of that uniqueness comes from the subject matter covered here, a laser-focused curriculum built around matters of business and personnel management led by faculty members from Wake Forest’s School of Business. High-level agronomic training is readily available to any superintendent with the time, interest and motivation to pursue it (speaking of … if you have the time, interest and motivation, you need to get on board for the gold standard of education in this business at the 2014 Golf Industry Show. Tell them I sent you). But sessions that dive into the nuances of balance sheets, of navigating generational or cultural differences in managing a workforce, of the art of negotiating … those aren’t so common.
The other part of that uniqueness comes from the methods used by those Wake Forest instructors to get their points across. Case in point is the way Amy Wallis, a professor of practice in Wake Forest’s School of Business, opened up her discussion on leading across cultures — with a friendly game of cards.