BASF Turf & Ornamentals announced yesterday that it's joined the top-tier ranking as a cornerstone partner with FarmLinks. In doing so, BASF joins Agrium Advanced Technologies (formerly Pursell Technologies) and The Toro Co. as cornerstone partners.
In a teleconference held jointly by the two entities yesterday afternoon, Toni Bucci, Ph.D., business manager for BASF, said the company plans on bringing 400 of its customers each year to FarmLinks, a golf course facility in Sylacauga, Ala., that serves as an experimental place to evaluate, test and exhibit the newest and best products in the industry.
Financial terms of the agreement will not be disclosed, Bucci added.
FarmLinks president Erle Fairly acknowledged the group's former chemical partner, Syngenta, which it severed ties with in 2006, and said the end was amicable and he wishes the company well. Fairly also emphasized the elite status of a cornerstone partnership.
"We have a system in place, a methodology with several layers that lets us evaluate when and who will become a partner," he said. "We're not just opening this up to anyone that has a checkbook."
FarmLinks is not currently pursuing any additional cornerstone partners, he added.
Fairly listed the group's other partners, at a rung below the cornerstone level, to include Club Car, Tycrop, Profile Products, Dryject and Aquatrols.
FarmLinks uses BASF's Curalan EG, Emerald, Insignia and Trinity fungicides; Basagran T/O, Drive, Pendulum and Pendulum Aqua Cap herbicides; and Amdro Pro fire ant bait.
Fairly also announced that ground has broken on a pavilion with a theater and other facilities to serve as a research and testing group and an opportunity to obtain consistent, immediate feedback from end-users.