If you haven't heard of GreenFix Golf, you're going to in the coming years.
The company that produces what it terms a "program" for ball-mark repair on greens, including it's patented short-tonged tool that is pushed around the edges of the ball mark, and the PGA of America announced a partnership Friday at the Golf Industry Show that will recognize GreenFix Golf as the "preferred ball-mark repair tool" of the PGA Golf Club, the 54-hole facility in Port St. Lucie, Fla., that is owned in operated by the PGA of America.
In addition, GreenFix will offer a discount on its package to any facility that employs a PGA professional or a GCSAA member. And finally and most importantly to the GCSAA audience, GreenFix will make an annual donation to the Environmental Institute for Golf's Green Links program in the name of every facility that purchases its program.
"The GCSAA of America applauds the PGA and GreenFix Golf on the program," GCSAA CEO Steve Mona, CAE, said in a PGA release. "With this generous donation by GreenFix Golf to our philanthropic organization, the Environmental Institute for Golf, GCSAA members will also benefit from increased research and educational opportunities, further strengthening golf's relationship with the environment."
GreenFix Golf's strategy is to focus on bulk sales to specific facilities, like Southern Hills Country Club in Tulsa, Okla., and Medinah Country Club in Illinois, who will employ their program and encourage the use of their tools to players. I spoke with GreenFix president Danny Edwards for a time after the news conference, and will report on our discussion later. Maybe not later in the show, but later nonetheless.
Off to a meeting with both John Deere and BASF.
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