You like wine, right? (If not, just play along). And you like doing things to improve your golf course, don't you? And best of all, I'm pretty sure you like free, correct?
If so, then you're going to love this — from now until the end of the PGA Tour season (Nov. 10), you can sign up your golf course for Audubon International's Cooperative Sanctuary Program for Golf Courses for free, courtesy of the fine folks at Bonterra Wines. The first 100 golf courses who go to www.bonterragreensthegreens.com and sign up will have the $200 registration fee paid for by Bonterra.
So why is a wine company interested in the environmental status of golf courses? Well, Bonterra bills itself as the best-selling wine in the U.S. made from organic grapes, so their environmental activism is obviously ingrained in the way they do business. Plus, the company already has it's foot in golf's door as the official wine of the PGA of America, so the partnership with Audubon just made sense.
"Partnering with Audubon International was a natural fit for us," said Don Freytag, the global brand manager for Bonterra Wines. "Bonterra uses a lot of the same water management and habitat strategies that Audubon International recommends for its golf program. What's good for the earth is good for the earth, whether you are producing award-winning wines or playing on an award-winning golf course."