Syngenta rebrands turf environmental tool

Syngenta's proprietary golf course environmental measuring tool has a new name — GreenCast EcoMeasures.

The tool, launched last year under the Turf Carbon Calculator name and currently being tested on 12 Marriott Golf properties as a part of a partnership between Syngenta and Marriott, has been designed to measure the amount of cabron dioxide and other greenhouse gasses released into the earth's atmosphere during the course of normal operations at a golf course and is designed to help superintendents document and analyze inputs to help reduce a course's overall carbon footprint.

“We wanted a name that not only reflects our shared responsibility to manage the use of our limited resources but also puts into perspective the major drivers of sustainability, including energy, carbon and water,” said Shawn Potter, marketing head for Syngenta Lawn & Garden. “The tool helps courses and clubs take measures to become more sustainable, both ecologically and economically, which the name communicates.”

In addition to helping superintendents with benchmarking and tracking of environmental performance through an estimation of a course's gross and net carbon-dioxide emissions, GreenCast EcoMeasures also has components that allow for the measuring of energy and water use, as well as other resources, which the company says can lead to more efficient management of inputs.

The company expects availability of the tool to expand beyond the 12 Marriott Golf properties at some point later this year.