Precision Labs, EIFG team up for Earth Day promo

If you’re reading this blog … or following us on Twitter (@GCM_Magazine) … or checking out our digital edition each and every month (http://digitalgcm.gcsaa.org) … then chances are you’re one of the tech heads in the turf industry. And if you didn't recoil in horror that designation, then this post is for you.

Precision Laboratories, a provider of specialized chemistry for the green industry, and GCSAA’s Environmental Institute for Golf are partnering to put a social media spin on Earth Day, which is Friday, April 22. On that day, every time an individual scans the provided Microsoft Tag with their smart phone, becomes a fan of Precision Labs on Facebook or follows it on Twitter, the company will make a $5 donation, up to $5,000, to the EIFG.

“Since one of our corporate objectives is to increase awareness of better water and resource management practices, partnering with The Environmental Institute for Golf was an easy choice for us,” said Don Spier, vice president of turf and ornamentals at Precision Laboratories. “They are the premier environmental stewardship organization in our industry and on Earth Day every superintendent can raise money on the Institute’s behalf without ever leaving their office.”

Available for free, the tag reader app can be downloaded right here (http://www.gettag.mobi) and works for all major smart phone platforms. The tag that needs to be scanned for this promotion will be unveiled on Earth Day through Precision Labs’ Twitter account and on its Facebook page.

“Using and promoting smart technology like Tags helps to reduce paper usage, so it’s only natural to make the connection with Earth Day,“ explained Spier. “But the environmental focus is ongoing at Precision. We recently launched the Water Logic App, which focuses on water management and gives superintendents another tool to maximize inputs with the help of Precision Zone Surfactants.”

For more information about this Earth Day promotion, visit www.facebook.com/PrecisionLabs or www.twitter.com/Precision_Labs. To learn more about the Water Logic App and how Precision Zone Surfactants can help you manage water more effectively, visit www.waterlogicapp.com, or contact your local distributor.

Comments

[Mary Meyer]

tell us more about EIFG and how much you end up donating after today, Earth Day, is over, thanks,