Miles, coach of the top-ranked and undefeated LSU Tigers, has been named a spokesperson for Louisiana's turfgrass industry, the Department of Agriculture and Forestry says. Miles, whose No. 1-ranked Tigers edged then-No. 2 Alabama 9-6 in overtime Saturday, will be featured in the coming weeks in a series of outdoor, print and web ads that are promoting Louisiana grown turfgrass and the Louisiana Department of Agriculture and Forestry's (LDAF) Specialty Crop Program.
Actually, the roots of all this started a year ago. Miles was captured on TV chewing a blade of grass during the Tigers' game against the Crimson Tide in 2010. Finally, something was done about it.
The ad (seen above to the right) will show an image of Miles, wearing a headset as if he is coaching, with the caption, "You don't have to chew it to love it." Below that reads, "Louisiana Grown Turfgrass. Demand it."
Miles, in a statement released by Strain's office, said: "Nothing beats Louisiana grown turfgrass. It's local, fresh and reliable. And it's the grass of champions, whether you chew it for luck or not!"
Posters of the ads with Miles, who turns 58 on Thursday, will be distributed to nurseries and retail outlets throughout Louisiana.