Perhaps if everyone wasn’t spending so much time watching GCSAA TV, then Desperate Housewives would still be on the air.
As of yesterday, viewership of GCSAA TV eclipsed the 300,000 video mark since the launch of the project at the 2009 Golf Industry Show. In just over three years, individuals from more than 140 countries have logged onto GCSAA TV to be informed, educated and entertained. And it isn’t as if the product is a passing fad. Through the first four months of 2012, nearly 54,000 videos were viewed, compared to 33,000 for the same period last year — an increase of viewership since 72 percent.
“As they say, ‘content is king,’ and certainly the content of GCSAA TV is highly compelling and attractive to golf course management professionals worldwide,” said GCSAA chief executive officer Rhett Evans. “The numbers speak for themselves and certainly demonstrate value for our members and our industry partners.”
GCSAA TV continues to offer new features for viewers, including the most recent addition of webcasts hosted by industry, the “Maintenance on the Fringe” series, a science channel, Superintendents Video Workshop (also translated in Spanish) and more to come.
“We had high aspirations from the beginning, but even this level of traffic is a bit humbling,” said Jim Becker, the president of EPIC Creative (EPIC is the production partner with GCSAA for GCSAA TV). “The true credit goes to the GCSAA member superintendents, industry partners and others who have a story to tell. We take their stories and package them in a way that is entertaining and compelling. We still think the best is yet to come.”
That quality is recognized by others as well. In the most recent Turf and Ornamental Communicators Association Communications Contest, GCSAA TV and EPIC Communications hauled off a total of 14 pieces of hardware.
Hmmmm. Don’t the people who live on Wisteria Lane wish they were on GCSAA TV?