Various organizations have surveyed golfers to determine what drives their course selection and enjoyment of the game.
Time and time again, the response has been the same: the condition of the golf course. But Golf Digest took a new approach in seeking the answer. As outlined in the August 2013 issue, it contracted with a psychologist from Minnesota State University–Mankato and a consultant for organizational effectiveness with Wal-Mart to study the perceptions of golfers at their last “away golf” experience. In other words, what did they think of their last round away from their home course?
Said psychologist Dr. Dan Sachau: “Far and away, course conditions proved to be the most important driver of satisfaction when golfers travel.”
Adler interviewed GCSAA Class A member Mark Krick, CGCS, at The Homestead in Lakewood, Colo., and detailed the Michigan State grad’s reaction as “not surprised his role is deemed most valuable.”
Following conditioning, in order, were: design, score, cost of green fees, food and beverage, and so on. Surprisingly, for away golf, pace of play was last of 13 factors listed. Adler surmised with a bit of humor that if you’re on the road, do you really want to get home?
Read the full story in the August issue of Golf Digest beginning on page 92.
Submitted by Jeff Bollig, GCSAA senior director, communications