If you watch Golf Channel tonight, prepare to see some of golf's marquee names making their pitch for superintendents.
Today is the launch of GCSAA's promotional commercials to "Thank a golf course superintendent." Among those who will be featured include Jack Nicklaus, Rory McIlroy, Michelle Wie, Rickie Fowler, Nick Faldo, Johnny Miller and Jason Day.
The 30-second commercial spots are scheduled tonight during Golf Channel's Big Break program at 9:33 p.m. and 10:34 p.m., both EST. The spots will run throughout the second and third quarters of this year and will anchor a complete marketing campaign to promote and advance the profession.