GCSAA was represented by CEO Rhett Evans yesterday for the launch of the USGA's Resource Management, a new web-based product that will help golf course superintendents, owners and operators be more precise, efficient and productive in maintaining their facilities.
Introduced during the North American Golf Innovation Symposium in Vancouver, USGA Resource Management is a map-based tool that allows facility managers to understand better their consumption of resources, such as labor. water and fuel, and to measure accurately, even down to the square foot, the allocation of these resources to each feature of the golf course. The data will help facilities to manage their maintenance practices in ways that reduce costs while also improving the experience of their golfers. During the event, Evans (pictured) along with USGA Managing Director, Green Section, Kimberly Erusha, Ph.D., delivered a co-presentation on BMPs.
"As the cost of maintaining a golf course continues to rise, facilities increasingly need smart tools and data to operate efficiently," says Rand Jerris, the USGA's senior managing director of Public Services. "For nearly a century, the USGA has helped improve golf course operations and golfer experience through educational materials, research, and agronomic and environmental consulting services. This investment in technology is an important next step, which will help facilities realize immediate benefits through simple and effective behavioral changes."
The USGA Resource Management Tool features a user-friendly interface that empowers superintendents and facility managers to perform "what-if" analyses and develop models that quantify the financial impacts of proposed changes in maintenance.
Another key feature of the application is the ability to generate visual mapping of golfer traffic, allowing facility managers to focus maintenance and resources on the areas that are most heavily used, while reducing unnecessary costs on acreage that has little to no impact on golfer experience.
The USGA Resource Management product will be an important part of the toolkit used by USGA agronomists across the country this year as they work directly with facilities to improve the impact and efficiency of their maintenance practices. To contact a USGA Green Section agronomist, go to www.usga.org/greensectionstaff.html.
The USGA has also begun working with the industry to develop additional functionalities for the application and encourage innovations built on this platform. The ongoing development and refinement of USGA Resource Management reflect the USGA's commitment to advance the game by making the benefits of science and technology available to all facilities. These advancements will help to elevate the golfer experience and improve productivity at 35,000 golf courses around the world.